Articles  
 

Our compilation of articles have been written to share with you the workings of the Marketing, PR & Media world. What you'll find here is meant to educate and serve as food for thought based on personal observations of market and industry trends. We are constantly conceptualizing new events with a special emphasis on Branding, Marketing & Communications.

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Public Relations

Do New Tools Make New PR?

Writing a good press release doesn’t quite do it anymore. Social media tools - blogs, podcasts, video casts and
so on - are just that – tools unless you do decide to use it to build something...

 

  
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Branding

Effective Brand Strategies

Conceptualizing an effective brand strategy involves three main stages: research, strategy development and
execution. Care must be taken at each stage to make sure that all aspects of the business...
 
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Features

Her World (September 2008)

ATCEN International Group Marketing Communications Director, Carol Siew learnt that the first step begins with
letting go ...
 


  eNewsletter  
 
Issue 1
Through Thick & Thin

Issue 2
Special Issue: Winning with Organizational Branding

Issue 3
Blogs: The New Face in Corporate Communications

Issue 4
Regaining Confidence Through Rebranding

Issue 5
The 4Ps of Marketing Mix - Understanding How to Position Your Marketing Offering

Issue 6
Public Relations & 180-Degrees Turns

Issue 7
The Versatility of Branding

Issue 8
   Striking a Balance in Marketing & Communications

Issue 9
   Practicing Tough Questions

 

  
 
 
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