This diagnostic service results in a report that summarises where the client brand(s) is at, together with perception gap analysis and opportunities that can be leveraged to move forward. It is important to grasp the current status of brand in order to develop a Brand Strategy in 3 key Components: Image, People & Processes.

Branding drives results and performance of businesses. Therefore, the necessary solutions to move the brand forward would include a definitive strategy to develop the brand vision, personality, positioning, promise as well as the implementation process for all aspects of the business.

Our brand strategy expertise enables us to advise clients on the opportunities to introduce new brands into specific markets and to provide brand naming services of new brands. The process includes a comprehensive strategy for market entry and recommendation for its launch and marketing communication executions.

Companies today big or small must appreciate the critical importance of brand re-positioning in order to keep up with the demands of a globalized market. The need to change their image and develop a more favourable perception within their chosen target audiences is no more an option but a pre-requisite. Our services include formulating competitive strategies to re-vitalise or re-position existing brands to be customer focused and current.

Be it a public sector, corporate or product brand, Brand Architecture must be thought through and developed in order to avoid discrepancies with brand extensions and sub-brands. This is a strategic imperative for companies with multiple brands to ensure consistency and relevance in approaches taken in markets.

Our extensive understanding brands and our expertise proves invaluable when assisting clients in the development and management of all activities pertaining to the brand, as well as actively looking out for the brand’s expansion and progress. This service is offered on a retainer basis, and often includes training for brand managers.

We clearly develop brand communications strategies for clients, and the appropriate corporate and brand identity images and tools. We also assist in the selecting, briefing and monitoring of public relations and/or advertising and design agencies, in order to ensure accuracy and consistency in all aspects of the brand communications strategy.

Our services also extend to enabling companies to track brand health in order to enhance the existing brand, business and marketing strategies. We also carry out Brand Perception Measurement studies and provide customer perception reports.

A brand without a Strategic Marketing Communication Plan is like a BMW without it high performance engine. Thus, we have devised a unique methodology that customises marketing and delivers specific and profitable action plans for our clients.

One of our main thrusts in executing the brand strategy is to help the client’s organisation train its members to ‘live’ the Brand DNA accurately, in every possible way. This involves rigorous training of your staff. We carry out various training programmes in workshop format, such as:

* Brand Awareness Workshop 1 Day
* Branding Strategy, Planning & Management Workshop 2 Day
* Train the Trainer Workshop 2 Day