During hard times, the usual reaction would be to cut the PR budget. Companies drown during past recessions due to cut backs and as a result they are wiped out from the consciousness of the media, shareholders, customers and their potential clients. Bulking up your PR activities is critical because you need to maintain the trust of your investors and customers via regular communication.

Don't worry about a small budget, great things can still be achieved. You can do this by:

.::   Company Blog Creation
.::   Company Newsletters
.::   Press Releases about your business successes in
      a challenging time
.::   Participation in business forums & message boards
      ...and much more