Unlike beings from another planet that have been around for uncountable light years, blogs have been around for almost a decade now. Sadly enough, it is still an alien notion to many. The term "blog" is a truncated blend of the words "web" and "log".

Have you ever heard the saying: We're all 100% responsible for communication? And blog software is being used to make 100% communication happen in almost every direction.

Blogs are carrying on conversations between management and employees that allow them to get to know each other as people.

Blogs are providing safe storage and collection of team project information, so that the entire team can literally be "on the same page."

Blogs are connecting vendors with buyers, replacing fax machines, messy email inboxes. and lost correspondence.

Blogs are establishing and maintaining unprecedented information flow between field reps and home office folks, drawing companies together.

Blogs are ensuring everyone in a group has access to the same information at the same time in the same way from almost any point on the planet.

If you've only heard of blogs from the consumer press, you might think they consist entirely of aimless chatter about pop culture and outrageous conspiracy theories from the political far left and far right, but the fact is, there are many serious, well written blogs, and there are major big league corporate players who have gone the way of the blog.

Corporate blogs are a testimony to how forward-thinking some companies are - and also how confident they are of what they're all about.

Done correctly, blogs help companies stay "on top of the game," which in turn results in focus on a topic. Ultimately, it's about being engaged in your chosen field and building a community as much as it is about "attracting customers."